How Does Voice-Based Search Influence Modern SEO in 2018?


It’s 2018. If you are still not aware of voice-based search, you must be living under a rock!

All this while we have been bothering our puny fingers to type and ask Google what we are looking for. Something called SEO has been kind enough to revert with answers that are likely to get the nod.

However, the scenario has changed big time with the introduction of voice-based search. Gone are the days of typing queries in search engines.

Today, we literally ask Google.



So far so good.

But, is SEO the Same?

Not anymore.

With the rise of smartphone users, voice technology is fast becoming a part of how we use the Internet and thus, breaking all SEO rules.

Think about this – what you type to search in Google is a basic, condensed form of the actual question. Say, you want to know the temperature today in Kolkata. You would simply type ‘temperature today Kolkata.’ In fact, Google is so smart that it would give you the same answer if you presently live in Kolkata and just typed ‘temperature today.’

The guys working on search know this and hence, recommend the use of ‘distilled keywords’ as one of the most important SEO parameters.

However, voice technology has changed the landscape altogether. Vocabulary no longer needs to be refined and shortened. Instead, we have created technology that can recognize natural speech and still serve the purpose.

Here’s How Voice-Based Search Influences Modern SEO:

  • Keyword Research

Like we discussed, distilled keywords aren’t necessary anymore to cut it. In fact, keyword – the core of search – is slowly losing its importance. Soon, search might very well be free from keyword-focused compulsions.
Voice technology might warrant the need of simply embedding certain keywords in content such that it satiates the user’s intent. Needless to say, this is going to be a challenge for the SEO people.

  • Command-Based or Question-Based Search

Voice-based search for Modern SEO is likely to be command-based or question-based. So, in Kolkata, we wouldn’t look for ‘Chinese restaurant nearby.’ Instead, we will ask Google ‘Where do we get Chinese food in Kolkata?’ or command to ‘Show us the best Chinese restaurants in Kolkata.’

  • Conversational Content

Voice technology will attract queries like how, why, what, who, when and where. Language and speech need to be natural and fit for humans. Talking to a search engine should be exactly like talking to a person. Yes, how you present your content matters. The more conversational it is, better will be the chances of websites ranking high.

The Bottom-line is…

Voice search in SEO is nascent. Word error rates are still to be lowered. Moreover, there is still the need of proper Analytics to know how exactly it differs in mobiles and desktops and among the many technologies like Siri, Alexa, Cortana, Google Assistant and Google Home.

However, it is advisable for businesses to become early adopters and incorporate the methods in their SEO plans. In the near future, voice search might become a choice for discovering and connecting with brands.

Remember, you MUST be found.

With or without a voice.

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