6 Steps to eCommerce Website Development Using Magento

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Like the modern cloud commerce platform claims, Magento websites are indeed ‘designed for growth and built for flexibility.’

The platform leverages an open-source ecosystem and works with equal finesse for B2B, B2C and hybrid business models. It extends beyond the ordinariness of traditional shopping cart by incorporating emails, in-stores and marketplaces.

Any eCommerce Website Development Company would Summarize Magento as

Fast:

It brings down business costs by automating redundant tasks. It allows tracking of inventory sales metrics and saves manual labor, which in turn, saves time.

Efficient:

It is agile and user-friendly. A website built on this platform can be launched quickly and adapted to changing market needs, thus increasing the chances of better ROI generation.

Secure:

The platform allows the integration of multiple shopping experiences, including Amazon and eBay. It is secure and allows all functions to be supervised through a single control and distribution system.

No wonder it is the choicest eCommerce platform amongst every eCommerce Website Development Company in India that strives to build feature-rich, scalable and secure online stores, and a widely acclaimed platform amongst SMBs and large retail businesses alike.

Here are 6 Easy Steps to Magento Website Development:

Website Hosting

The platform offers two editions – Community and Enterprise. The former comes free of cost while the latter is paid and offers added features that are not present in the free edition. The choice will depend on the type of business you have. If you are naïve, consider hiring an expert who can advise you on which package to choose and install.

Designing and Product Listing

To begin with your Magento website development, you can choose from a range of highly attractive free and paid responsive themes. Almost all of these themes are user-friendly and can be easily customized. You can further enjoy advanced admin module, one-click activation and more.

Once the design is finalized, go ahead and set up a product catalog. The platform allows multiple product listing so you can place your products under varied categories with relevant images and descriptions. Remember, a well-organized product catalog facilitates conversion.

Payment Gateway Integration

Accepting payment is perhaps the most crucial part of an online store. It has to be easy, smooth and secure. With Magento, this is a cakewalk as it allows PayPal integration by default. Of course, you can opt for other gateways as well, including Sage Pay, Google Checkout, Braintree, etc.

Transactional Email Delivery

Transactional emails are triggered in response to specific user actions like a purchase or registration. This ensures customer engagement and keeps them updated about their recent purchase, consignment tracking, offers, discounts and other queries. The good news is the platform comes fully loaded with mail templates that can be customized according to your business needs.

SEO and Digital Marketing

The platform comes pre-integrated with default SEO, PPC and Social Media metrics as well as facilities for push notifications to engage potential customers. Since digital marketing is imperative for modern online stores, the platform is most desirable.

Analytics Integration

An online store up and running is simply not enough. You need to monitor it, refine its features if needed, and keep on testing for smooth functionality. The platform allows the integration of Google Analytics to check how your site and business are performing.

A Wrap-Up

This modern cloud commerce platform currently powers over 250,000 e-stores all over the globe. Its ease of use and high functionality makes it a platform of choice amongst store owners and developers.

Need an online store?

Choose Magento!


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