Author Archives: Ipsa Technologies

Differences between Web Development and Web Designing

When it comes to owning a website, never take it as an easy task. there is no doubt in the fact that creating and maintaining a website is one of the greatest responsibilities people can perform. Unfortunately promoting the website is another of the biggest hassles. But emotion will only work if you have a greatly worked upon website in the first place.

Web development is one of the most necessary components of a good website. Without web development your website cannot exist in the first place. Wait! Are you too mistaking web development to be web designing? Then it is high time you must come out of this illusion. There is no doubt in the fact that one must understand the relevance of web development.

It is widely different to the web designing in the first place. Of course, understanding the difference between the two will help you get inside about a perfect website. Hiring the best website development company in Kolkata can help you to such an extent.

Differences between web development and web designing

Following are some of the major differences between the website development and the website designing:

The type of work involved:

Web development necessarily has a lot of work. There is no doubt in the fact that web development is one of the hardest jobs people can accomplish. One must understand the relevance of web development because it includes all the back-end and the front-end jobs at the same time. Without it a website cannot be developed and run in the first place. The web designing on the other hand is not so vast. The best web development services company in kolkata can help you with the same.

Which comes under which:

Most people confuse web designing to be web development and vice versa. There is no doubt in the fact that it is not entirely in correct. Of course, web designing is a part of the web development. Apart from which web development has lot many things going under it.

These are some of the major differences between web development and web designing. Understanding these differences can help you with the best results.

Requisites For Making An Excellent Website Design

Good website design is very essential for a business to generate an excellent impression in the minds of the customers. It can be very helpful to establish the brand of a business and to attract more traffic that can be converted into leads and bring more revenue to the company. Making a good website design will require the support of the best web design company in Kolkata that has got sufficient expertise and credentials. There are a few basic things that can help to make very good website design.

Keep it simple:

When you make over-design for your website page, and put too many elements, it distracts the visitors and diverts the attention from the main purpose. The simplicity of the design is the key to making effective website design and a clean and fresh web design is appealing as well as helpful for navigation.

Consistency in design matters:

It is important to give attention to the consistency of design in all the pages of a website. The use of fonts, sizes, button styles, heading and subheadings, etc must be maintained same throughout the pages of a website. Cascading style sheet always comes in handy to keep the complete information about the design elements and the styles.

The use of excellent typography and readability:

The use of typography should be visually appealing and it should be readable to the visitors. It is an integral part of SEO activities and the use of keywords, meta-data and other elements that can be very SEO sensitive. Fonts of the body texts should be considered in such a way that it should be easy to read.

Compatibility with mobiles:

The best website design company in Kolkata always tries to make the website design that is compatible with handheld mobile devices. Website design needs to fit in all screen sizes particularly due to the wide usage of mobile devices these days.


The transformation of WordPress into the most preferred and preeminent open-source platform for developing a website has been phenomenal. Since its inception in 2003, it has become the most preferred platform for developing a website and accounts for 20-25% of all new websites as per research data. Custom WordPress Development in India has been helping top-notch companies to build their brand presence successfully by designing brilliant websites.

Reasons why WordPress has been so popular among the web developers

It is highly cost-effective

WordPress has made easy for building a website that can provide all the essential functionalities at a reasonable cost. Being open-source, it can be readily available to the developers and it has a wide collection of templates suitable for any design requirement. Also, the maintenance and the upkeep experience of the websites built with WordPress can be relatively lower.

It is ready for SEO

The simplicity and the use of constant codes make websites designed with WordPress ideal for Google indexing. The components in each page can be customized and it gives you full control over each page and you can easily decide what page to rank high in Search Engines.

Inbound links

WordPress makes it convenient to earn inbound links to a website and every time a new blog entry is made, it can easily go to an RSS feed. It makes it easier for others to syndicate all the contents across other websites.

Responsive website design

Mobile traffic is overtaking the laptop and desktop traffic very rapidly and it makes it a must to use responsive web design. WordPress makes it possible to use responsive web technology easily and no special websites are required for different devices.

Aggressive content marketing is possible

The need for fresh content is of utmost importance in online marketing and with WordPress theme development services in India, you can do it easily. You update the contents of your site very frequently and quickly in a simple way with WordPress.

website design company features

One of the most important aspects of any business is having a good website. And if you have a business, chances are you are also determined in owning a good website at the same time! One must understand that having a website may be easy but maintaining it can be a difficult task. One of the most important reasons is that one will have to work on the website design of the same.

But then again, getting through with the best website design company in Kolkata is what you must concentrate on. After all, only the best website designing company can help you with the best designs. The most important thing about a good website design company is its features. Every good website design company shares few important features that make them stand out from the rest.

And it is one of the most important reasons why you must understand that what are these features in the first place. Only then you can get through with the best results.

Features of the best website design company!

Following are some of the most important features of a good web design company in Kolkata:

They have an outstanding website

The service starts from self-promotion or sampling. what better service or sample can a web design company provide you with apart from its own website? There is no doubt in the fact that if you want a web design company to stand out for you then they must have outstanding web design themselves. The website should offer a feeling of beauty and luxury at the same time.

They have worthy rates

It is another of the most important features of a good web design company. They do not have exorbitant rates, for the cheapest rates! The only focus on quality service with prices that worth the services. And is one of the major reasons why this stand out in so many ways.

These are some of the best features of the most professional web design companies. You must check with them for the best results.

Website designing or development requires a lot of important decision to decide. And I know they are not at all easier to take. They involve different business aspects where a minor mistake can cost you huge.

WordPress Themes can help you develop a website easily and with different options. But to hire WordPress developer India is again not an easy task. You need to have some basic ideas about the company/developer and hire the best one.

5 easy ways to hire the expert

Let’s share with you some ways to get the best company for your assistance.

Must provide responsive website

This is very important and a compulsory feature of the website, which is a crucial factor to consider for success rate gain.

Responding to calls and queries can build up a strong relationship with you customers/consumers.

If it is already responsive then you are at safe side. And if not, then do it immediately.

Deadline commitment

The company should maintain the basic deadline which they provide you for a basic WordPress website development. The time taken should complete all process until the website getting live on the online platform.

Though it is a long phase but you can check up the progress of the work with the fixed time intervals.

Volume of the Company

Basically, you must know the size of the company and should ask them about it before you hire them.

The volume of a company matters a lot as a big company can get you your website within a short period of time with higher employees’ number.

Company’s growth and performance

Before hiring the company, check out the company’s growth and market reviews. That is  very important. You can ask about their performance report which will show you how much successful they are in their work.

Even portfolio check can be done for better knowledge and practical experience.

At last, the budget

This should not be ignored at any basis. You must compare the price the company charging for your website development. Compare it with other similar quality work offered by other company- then hire the suitable one. it is one of the deciding factor in the decision-taking process.

Wrapping up

There are many WordPress development company India, who offers you the best services at affordable cost. Follow the above guidelines which will help you to get the right company for your assistance. Hope this will be helpful!