Author Archives: Ipsa Technologies

social-business-imperative

Science advocates the importance of ‘being social’ as an advantage. When you belong to a cohesive society, you enjoy the strength of numbers, especially in times of distress or need. This happens in the real world.

Well, the scene is no different in the virtual world.

As a netizen, you need to gather the support of fellow netizens so you aren’t left out. And, if you happen to own a business, this automatically becomes an imperative.

Why is Social Media Important for Business?

Let’s discuss the reasons.

1. To Improve Brand Awareness

To be honest, word-of-mouth isn’t enough anymore. You cannot go about telling every other person you meet how wonderful your trade is.

Your business needs to be online and, without fail, on social media. Why? Because such platforms have user bases that are massive! Greater the audience reach, better is the brand recognition.

social network graphSource: statista

2. To Enhance Brand Loyalty

Your presence on social media helps your target audience to find and connect with you more easily. Remember, the primary goal of any business is to build a loyal customer base, and this begins with how you strive for healthier customer satisfaction.

Social media makes a great way to directly communicate with your audience, resolve problems and win their trust.

3. To Drive Traffic

Not just traffic, but targeted traffic! Social media platforms help you reach a broader, untapped segment of the people who are really interested in your business and actively making queries related to what you do.

In short, such platforms help you bring in visitors you want to attract, thus boosting targeted traffic in the process.

4. To Understand your Target Audience

Knowing your target audience is the key to successful marketing. Imagine a beauty product salesman in the middle of a deep forest. Will he make any sale at all?

Social media gives you the opportunity to understand who’s looking for what and draw people’s attention to your business and online content.

5. To Engage Visitors

How potential customers engage with your products and services is a blanket metric for evaluating your business performance (although it doesn’t necessarily define sales).

Social media acts as a catalyst for post likes, comments, shares and follows, which later could translate to sales. It is important to keep your visitors engaged to show that your trade is still alive and running.

6. To Convert Viewers into Customers

These platforms make a fantastic tool to increase conversions. You get to promote your content, engage visitors, directly communicate with them and drive them toward a sale. Where lack of trust might kill conversions, social media helps you prove your business as a trustful entity.

7. To Increase Sales and ROI

70% of B2C marketers say they acquired customers through social media. 84% of company CEOs and VPs reveal that such platforms play a key role in helping with purchasing decisions.

Yes, you can persuade your customer at multiple points in the sales process, addressing pain points and influencing their buying decisions. Once the trust is built, you can make the best use of such platforms to increase sales and ROI. That’s a royal way of slaying competition!

8. To Boost SEO and Visibility

Last, but not the least, social media helps in improving your SEO attempts as well. Google clearly states it considers “social signals” while ranking web pages.

Although social shares have zero impact on how your website ranks, your business profile on such platforms is likely to rank in the top 10 results if you do the branding correctly. This has a direct impact on your brand’s visibility, which matters above all.

Is your Business Social Media Ready?

For business owners, jumping on the social media bandwagon is no longer an option; it’s an imperative. You trade is craving for it.

Understand. Take the measures. Engage today.

Visit Our Social Media Channels: Facebook | Twitter | Instagram | Linkedin | Pinterest

magento-ecommerce

Like the modern cloud commerce platform claims, Magento websites are indeed ‘designed for growth and built for flexibility.’

The platform leverages an open-source ecosystem and works with equal finesse for B2B, B2C and hybrid business models. It extends beyond the ordinariness of traditional shopping cart by incorporating emails, in-stores and marketplaces.

Any eCommerce Website Development Company would Summarize Magento as

Fast:

It brings down business costs by automating redundant tasks. It allows tracking of inventory sales metrics and saves manual labor, which in turn, saves time.

Efficient:

It is agile and user-friendly. A website built on this platform can be launched quickly and adapted to changing market needs, thus increasing the chances of better ROI generation.

Secure:

The platform allows the integration of multiple shopping experiences, including Amazon and eBay. It is secure and allows all functions to be supervised through a single control and distribution system.

No wonder it is the choicest eCommerce platform amongst every eCommerce Website Development Company in India that strives to build feature-rich, scalable and secure online stores, and a widely acclaimed platform amongst SMBs and large retail businesses alike.

Here are 6 Easy Steps to Magento Website Development:

Website Hosting

The platform offers two editions – Community and Enterprise. The former comes free of cost while the latter is paid and offers added features that are not present in the free edition. The choice will depend on the type of business you have. If you are naïve, consider hiring an expert who can advise you on which package to choose and install.

Designing and Product Listing

To begin with your Magento website development, you can choose from a range of highly attractive free and paid responsive themes. Almost all of these themes are user-friendly and can be easily customized. You can further enjoy advanced admin module, one-click activation and more.

Once the design is finalized, go ahead and set up a product catalog. The platform allows multiple product listing so you can place your products under varied categories with relevant images and descriptions. Remember, a well-organized product catalog facilitates conversion.

Payment Gateway Integration

Accepting payment is perhaps the most crucial part of an online store. It has to be easy, smooth and secure. With Magento, this is a cakewalk as it allows PayPal integration by default. Of course, you can opt for other gateways as well, including Sage Pay, Google Checkout, Braintree, etc.

Transactional Email Delivery

Transactional emails are triggered in response to specific user actions like a purchase or registration. This ensures customer engagement and keeps them updated about their recent purchase, consignment tracking, offers, discounts and other queries. The good news is the platform comes fully loaded with mail templates that can be customized according to your business needs.

SEO and Digital Marketing

The platform comes pre-integrated with default SEO, PPC and Social Media metrics as well as facilities for push notifications to engage potential customers. Since digital marketing is imperative for modern online stores, the platform is most desirable.

Analytics Integration

An online store up and running is simply not enough. You need to monitor it, refine its features if needed, and keep on testing for smooth functionality. The platform allows the integration of Google Analytics to check how your site and business are performing.

A Wrap-Up

This modern cloud commerce platform currently powers over 250,000 e-stores all over the globe. Its ease of use and high functionality makes it a platform of choice amongst store owners and developers.

Need an online store?

Choose Magento!

voice-search

It’s 2018. If you are still not aware of voice-based search, you must be living under a rock!

All this while we have been bothering our puny fingers to type and ask Google what we are looking for. Something called SEO has been kind enough to revert with answers that are likely to get the nod.

However, the scenario has changed big time with the introduction of voice-based search. Gone are the days of typing queries in search engines.

Today, we literally ask Google.

voice-control

Source: pixabay.com

So far so good.

But, is SEO the Same?

Not anymore.

With the rise of smartphone users, voice technology is fast becoming a part of how we use the Internet and thus, breaking all SEO rules.

Think about this – what you type to search in Google is a basic, condensed form of the actual question. Say, you want to know the temperature today in Kolkata. You would simply type ‘temperature today Kolkata.’ In fact, Google is so smart that it would give you the same answer if you presently live in Kolkata and just typed ‘temperature today.’

The guys working on search know this and hence, recommend the use of ‘distilled keywords’ as one of the most important SEO parameters.

However, voice technology has changed the landscape altogether. Vocabulary no longer needs to be refined and shortened. Instead, we have created technology that can recognize natural speech and still serve the purpose.

Here’s How Voice-Based Search Influences Modern SEO:

  • Keyword Research

Like we discussed, distilled keywords aren’t necessary anymore to cut it. In fact, keyword – the core of search – is slowly losing its importance. Soon, search might very well be free from keyword-focused compulsions.
Voice technology might warrant the need of simply embedding certain keywords in content such that it satiates the user’s intent. Needless to say, this is going to be a challenge for the SEO people.

  • Command-Based or Question-Based Search

Voice-based search for Modern SEO is likely to be command-based or question-based. So, in Kolkata, we wouldn’t look for ‘Chinese restaurant nearby.’ Instead, we will ask Google ‘Where do we get Chinese food in Kolkata?’ or command to ‘Show us the best Chinese restaurants in Kolkata.’

  • Conversational Content

Voice technology will attract queries like how, why, what, who, when and where. Language and speech need to be natural and fit for humans. Talking to a search engine should be exactly like talking to a person. Yes, how you present your content matters. The more conversational it is, better will be the chances of websites ranking high.

The Bottom-line is…

Voice search in SEO is nascent. Word error rates are still to be lowered. Moreover, there is still the need of proper Analytics to know how exactly it differs in mobiles and desktops and among the many technologies like Siri, Alexa, Cortana, Google Assistant and Google Home.

However, it is advisable for businesses to become early adopters and incorporate the methods in their SEO plans. In the near future, voice search might become a choice for discovering and connecting with brands.

Remember, you MUST be found.

With or without a voice.

responsivewebsite-app

Building apps are all the rage now. But, the same is rather exaggerated. An app alone cannot meet your digital needs.

Yes, it’s got benefits that might seem convincing and better than a responsive HTML website. However, when it comes to business, it might not be the right choice for you.

Just think about this – how many apps did you download last month, or maybe last week? None? Don’t be surprised; you belong to the majority!

Here’s Some Statistical Data you Might Want to Consider:

Statistic Data of App Downloader

Source: musicxtechxfuture.com

Tech-savvy digital natives might heap praise on apps calling them the most advanced way of business marketing and generating leads. However, such programs are self-contained and ‘designed to fulfill just a particular purpose.’

Even Google defines them that way.

Furthermore, isn’t it weird to develop an app without having at least a single, simple page live on the Internet?

Mobile Apps are Useful ONLY under Two Circumstances:

Considering that an average smartphone user installs (and actually uses) less than 10 apps, it is advisable to say no to app development for your business.

Instead, go for a Responsive HTML Website!

The need to adapt to mobile is now paramount for every business. Fitting your website content into mobile devices through Responsive HTML website is beneficial, especially in developing countries like India, as it saves time and money.

How?

It requires a single development process to let your website be viewed on modern browsers – both web and mobile. Adhering to OS guidelines or awaiting OS permissions isn’t required in this process because this website isn’t going to be distributed through app stores anyway. Also, compatibility and accessibility wise, a mobile responsive website fares better any day, anytime.

The Benefits of a Mobile Website can be Summarized in These Six Points:

  • 1. Instant availability via browsers across a range of devices without the need to download.
  • 2. Cross-browser compatibility without the need of separate versions.
  • 3. Hassle-free integration within mobile technologies like SMS, QR Codes and NFC.
  • 4. Easy upgradability without the need to push the updates to users.
  • 5. Easy findability in search engine results and hence, broader reach
  • 6. Cost-effectiveness when it comes to development, support and maintenance

To Sum it up…

The “app vs web” debate is going to be a long and exhausting one, given the usage of mobile only seems to be growing. It would be safe to say the choice will depend on the end goals of a business.

If your aim is to create a strong mobile presence, be discovered on search engines and engage your target audience by regularly delivering content, a mobile website should be your choice. However, if your intention is to keep your content static without any major update, (think gaming) an app should be your priority.

Choose wisely.

Graphic Design Service Company

Decades ago, the computer was a thing of awe and the Internet was simply amazeballs. With technology evolving every day, things in the digital ecosystem have unfolded with dramatic rapidity! Content somehow became king and social media soon took us over.

At the dawn of this digital revolution, businesses expanded their territory traversing from their physical locations and penetrating into the World Wide Web. With much importance being put on how a brand presents itself in front of its target audience, something called ‘visual branding’ became an effective strategy for business marketing.

Thus came up graphic designing – of logos, banners, websites, portfolios, presentations and everything that a potential client can view about a brand and be appealed. Today, this has become a part of how businesses are showcased, leads generated and sales increased. Especially for SMBs, to hire companies that deliver quality graphic designing services is now a priority.

Here’s what your Graphic Design Service Company in India needs to know:

  • Branding:

    Whether it’s a logo or a banner, the graphic art in it should bespeak a brand’s image. It needs to target the audience such that a browsing customer is compelled to convert into a paying customer. All this said and done, the logo or the banner should be appealing as well as professional. Conversion marketing strategies through graphic art that revolve around personal interests are deal breakers. But, those that revolve around company goals are icebreakers. Your brand should be able to form a kind of connection with your audience that’s trustful. Any graphic design service company in India would know, great graphics are a sign of strong commitment.

  • Creativity:

    All small businesses face competition. Generally, this competition is about pricing, service or product quality and customer care. To set themselves apart companies usually keep up their competitiveness by strengthening their customer base, lowering their pricing, offering discounts or improving services and products. However, there’s another differentiator that companies often miss. It is creativity – something that can help a business stand out from the crowd. How you visually communicate with your audience matters and graphic design can bring about a significant change. Higher the creativity better is the response and conversion.

  •  Affordability:

    Even if you had great products and services, poor design can ruin it all. Your audience is more likely to stick around if there’s visual appeal. This is why it is advisable to invest in graphics that are worth every penny. Put your money into graphics that don’t cut it and you stand all chances to experience a design overhaul.Affordability in designing doesn’t imply low-cost or expensive services. Rather, it is about delivering quality services that can improve a business’s image over time and not bring it down. Your design company should realize that first impression matters.

To wrap it up…

Technology is never a steady thing and with time graphic design, too, would advance. Design companies must exhibit adaptability so they gain competitive advantage and can positively impact a business’s bottom line.