Author Archives: Ipsa Technologies

local seo

If you’ve ever considered digital marketing for your website, you’ve surely heard about Local SEO. You’ve been probably told it’s important. But, did anyone explain how it affects business? No? Let’s break it down to you.

Begin with the basics of Local SEO

Say, you have a business that needs to be found online by people looking for it in a certain location. To that end, you work toward promoting the visibility of your online presence in a location-specific way.

You specify geo qualifiers such as the state, city, block, road and zip code where people are actively searching for your products or services. When you do this, you attract Google’s attention and your business is displayed in search results in that particular area. This is how local SEO works.

Why on Earth is it Important?

Consider these statistical data first:

  • 95% smartphone users look online for local businesses in their vicinity. 61% contact the businesses that show up. 59% visit the businesses in person.
  • 70% of smartphone users prefer to contact a business directly using the details found in Google search results.

Location-based queries, therefore, are a leeway to potential customers, the number of which is huge. This is definitely shows businesses the way to better and higher conversions.

Understanding Google Local 3-Pack

It is a coveted spot every business wants to show up on. Not many days ago, Google SERPs would show a snippet of seven best businesses in response to location-specific searches. This Local 7-Pack would contain physical addresses, contact details, and directions for each business.

However, respecting the rising use of smartphones and the demand for better user experience, the search engine giant conveniently trimmed it to just 3 best results. Thus was born Local 3-Pack in 2018. The question remains, why is it so coveted?

Here’s the answer: 44% people who rely on Local 3-Pack, prefer to click on any three of the listed businesses. Only 8% go ahead and click on ‘more local results.’ Need we say more?

How to Improve your Local SEO?

  • Update your address in Google My Business and any other online directory you can find. The more you brag about it on the Internet, the more likely it is to be found.
  • Stick to the same NAP – Name, Address, Phone number – everywhere. Inconsistencies might lower the chances of your business showing up on Local 3-Pack. For your convenience, choose a tool that can automate the work for you.
  • Count on citations from third-party businesses. Back-linking isn’t mandatory.

Benefits of Local SEO for your Business

  • Your business gets discovered by potential customers, leading to conversions.
  • All the right information is passed on to your target audience along with a call to action, thus making you more trustful in their eyes.
  • If you are a brick and mortar without a website, this is a solid marketing strategy for you.
  • It is a great way to build customer relationships and a strong clientele.

So, are you going local this year?


For businesses of the contemporary times, branding begins on a mobile device (read app). A canvas for brand building, which is smaller than a brick, might seem insignificant at first. However, this is the very beauty of m-branding; it’s about applying your creativity within a limited scope using fewer tools.

Speaking of mobile branding, businesses need to incorporate app design and development in their marketing plan. Because customer is king (and kings these days are often seen glued to their mobile devices), every trade must strive to initiate and manage genuine engagement online.

We must remember how modern ways of interacting, socializing, playing, studying and buying happen primarily through mobile devices. Hence, a business idea successfully converted into a mobile app could sow the seeds of phenomenal customer experience and invite brand loyalty.

Here are 4 Ways to Leverage App Development for your Business

Delivering Customer Convenience

It is futile to develop a mobile app without a plan or developing it because everyone else is doing. Your app should be well-thought and able to engage with customers the way they want. In short, your app should be able to deliver customer convenience in three ways – presenting accurate content instantly, operating according to user behavior, and being highly location sensitive.

Rewarding your Customers

There’s no customer who doesn’t like discounts. If you are developing an app, make sure there’s enough room to incorporate such specials. Announce loyalty programs, events and contests; entice your customers with promotions; help them come back to your business again and again. Remember, rewards bring in loyalty and loyalty leads to repeat customers and consistent sales.

Infusing Humanness

An app does more than simply reminding your customers that your brand exists. It is meant for increasing customer engagement, developing brand loyalty, and smoothing customer care. This is why it should interact with its users humanly.

Ensure promptness in responding to issues, introduce users to polls and surveys, and most importantly, don’t forget to ask for feedback. Alternatively, you can also harness customer-facing mobile apps to collect information about customers – their likes and dislikes, purchase behaviors, and social habits.

Being Omnipresent

Your app should be accessible to customers across multiple platforms and devices. Cross-platform compatibility equals omnipresence for your app. If you are building an application that works on Android devices, you should also take into consideration iPhone and Windows devices.

Similarly, if your app is meant for smartphones, make sure it fits in other mobile devices like smartwatches and activity trackers as well. Of course, this would highly depend on the purpose of your app. But, it is advisable to develop mobile apps that are user-friendly and easy to navigate.

Brainstorming Already?

There’s no one-size-fits-all method to devise an app. If you are not sure how to begin, consider hiring a professional app developer. Sometimes, you should just rely on experts to understand what would work for your brand and what wouldn’t.


Alice: How long is forever?
White Rabbit: Sometimes, just a second.
– Alice in Wonderland

Websites abide by the same rule, more or less. When was the last time you abandoned a page because it wouldn’t load within seconds? Indeed, loading speed can make or break a site’s success. If the content on your site takes forever to display, your traffic would go down and with it, your sales.

Here are 4 Reasons why Page Loading Speed Matters

Because Speed Creates the First Impression

Nobody would give you a second chance to make a superb first impression. People are quick to form a first impression; you’ve got to be quicker.

Fast websites are considered professional, efficient and reliable; they evoke confidence in viewers. That’s sheer psychology!

  • 47% of your visitors expect your site to load within 2 seconds.
  • 40% of them will leave your site if it takes more than 3 seconds to load.
  • 79% of your customers will never return if your site is sluggish.
  • 44% of these customers will speak out against your site.
  • 85% of Internet users would expect the mobile version of your website to load faster than the desktop version.

Page Loading Speed


Because Speed and Brand Value are Interconnected

A delay in page loading is still bearable if you are already an established brand. When we Google things, we don’t mind waiting a little longer than usual. The same is true when we Facebook.

However, if you are a startup or small business, you cannot afford this delay. Why would people wait for your content to load? What is the there in your website which cannot be found anywhere else?

You see, the authority matters. People these days are always on the move. They seek quick answers. Unless yours is a site that is the be all and end all of something they are actively searching, you’re not that important.

Thus, bringing down your page loading time is the best practice to establish yourself as a reliable source of information or provider of products and services.

3. Because Everything is about User Experience

How do you set your website apart from your competitors’? The solution is by offering fantastic User Experience (UX). At its core, UX is all about providing your visitors with what they are looking for and providing it fast.

Naturally, websites with high load speed are desirable. If your site loads fast, people are going to stay; if not, they’ll leave. Remember, nothing pisses off a visitor more than a website that loads at a snail’s pace. Such websites are conversion killers. Now, this isn’t a speculation.

This is a fact tested and proven time and again by numerous megacorps. Amazon once performed a test which showed they would lose $1.6 billion sales annually if they were to slow down the load speed of their site by just one second. Google, on the other hand, reported they would lose 8 million searches a day by slowing the search results by just four-tenth of a second!

4. Because Google says so

You would want to note that speed determines a site’s rank in search engine results. Google prioritizes it. The search engine giant says it’s “striving to make the whole web fast.”

As announced in 2010, Google would take load speed into consideration while ranking websites. Although this would be a small signal compared to the authority and relevance of websites, the amount of crawlers to your site will be decreased if your server if found slower than 2 seconds, no matter how earnestly you do your digital marketing.

Now you Know…

“Time isn’t the main thing. It’s the only thing” – Miles Davis

Every second counts. So, speed up.

Want to learn how? Well, that’s going to be another blog post!


Science advocates the importance of ‘being social’ as an advantage. When you belong to a cohesive society, you enjoy the strength of numbers, especially in times of distress or need. This happens in the real world.

Well, the scene is no different in the virtual world.

As a netizen, you need to gather the support of fellow netizens so you aren’t left out. And, if you happen to own a business, this automatically becomes an imperative.

Why is Social Media Important for Business?

Let’s discuss the reasons.

1. To Improve Brand Awareness

To be honest, word-of-mouth isn’t enough anymore. You cannot go about telling every other person you meet how wonderful your trade is.

Your business needs to be online and, without fail, on social media. Why? Because such platforms have user bases that are massive! Greater the audience reach, better is the brand recognition.

social network graphSource: statista

2. To Enhance Brand Loyalty

Your presence on social media helps your target audience to find and connect with you more easily. Remember, the primary goal of any business is to build a loyal customer base, and this begins with how you strive for healthier customer satisfaction.

Social media makes a great way to directly communicate with your audience, resolve problems and win their trust.

3. To Drive Traffic

Not just traffic, but targeted traffic! Social media platforms help you reach a broader, untapped segment of the people who are really interested in your business and actively making queries related to what you do.

In short, such platforms help you bring in visitors you want to attract, thus boosting targeted traffic in the process.

4. To Understand your Target Audience

Knowing your target audience is the key to successful marketing. Imagine a beauty product salesman in the middle of a deep forest. Will he make any sale at all?

Social media gives you the opportunity to understand who’s looking for what and draw people’s attention to your business and online content.

5. To Engage Visitors

How potential customers engage with your products and services is a blanket metric for evaluating your business performance (although it doesn’t necessarily define sales).

Social media acts as a catalyst for post likes, comments, shares and follows, which later could translate to sales. It is important to keep your visitors engaged to show that your trade is still alive and running.

6. To Convert Viewers into Customers

These platforms make a fantastic tool to increase conversions. You get to promote your content, engage visitors, directly communicate with them and drive them toward a sale. Where lack of trust might kill conversions, social media helps you prove your business as a trustful entity.

7. To Increase Sales and ROI

70% of B2C marketers say they acquired customers through social media. 84% of company CEOs and VPs reveal that such platforms play a key role in helping with purchasing decisions.

Yes, you can persuade your customer at multiple points in the sales process, addressing pain points and influencing their buying decisions. Once the trust is built, you can make the best use of such platforms to increase sales and ROI. That’s a royal way of slaying competition!

8. To Boost SEO and Visibility

Last, but not the least, social media helps in improving your SEO attempts as well. Google clearly states it considers “social signals” while ranking web pages.

Although social shares have zero impact on how your website ranks, your business profile on such platforms is likely to rank in the top 10 results if you do the branding correctly. This has a direct impact on your brand’s visibility, which matters above all.

Is your Business Social Media Ready?

For business owners, jumping on the social media bandwagon is no longer an option; it’s an imperative. You trade is craving for it.

Understand. Take the measures. Engage today.

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