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Ipsa Technologies: Best Digital Marketing agency in Kolkata, India

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Importance Of Hiring Digital Marketing Agency

In this cutthroat competition, you need to stand out of the crowd for whatever you are doing irrespective of the subject matter. No matter what, you need to take some of the mind-boggling tactics to stand tall.

In this context, if you are running a coffee shop or you are thinking to open an e-store, you need to take care of the SEO, SMM, SMO to improve the visibility of your website, so that it can leave an indelible mark of the user.

You are not an aficionado in DIGITAL MARKETING right, so you can't do it. What you have to do is, you have to hire a DIGITAL MARKETING company or Digital marketing experts, that will turn your business into a recognizable one, including with the clarity and the quality assured.

Take a cursory look at the
importance of hiring a professional Digital Marketing Agency

  • An DIGITAL MARKETING company improves your website by infusing the right keywords in the right place and to cut away the stuffing keywords that are eating the space only.
  • When you are giving the DIGITAL MARKETING work to a professional company, you can able to concentrate on other works of your company. Not only that, your staff and the employees also stress free over the digital marketing campaign.
  • DIGITAL MARKETING companies are quite experienced and they know what tactics will work for your business so that you can get the intended impression within a certain time.
  • As time progresses, your rankings on the website will improve followed by the regular changes of the content and the keyword on your website, that will a DIGITAL MARKETING company will take care of.

What We Offer?

Digital Marketing Consulting

Digital Marketing Consulting:

We, at Ipsa Technologies, will provide you cost-effective digital marketing consulting and Digital marketing services in Kolkata, India. Our expert team will make your dream successful in their work. All you have to is to tell your requirements so that we can work on them. Well, you are not an aficionado in digital marketing and we will let you know about the fact. Stay glued.

Digital marketing is an associate umbrella term that’s wont to describe varied styles of marketing that are done online.

This includes, however, isn't restricted to, internet style and Development, Geofencing, program optimization (also called SEO), and Paid Media akin to Google Adwords, Facebook/Instagram advertising, and YouTube video advertising.

Digital marketing permits businesses to leverage different online channels to higher target their customers and prospective customers. It brings along all of the newest selling tools, technology, and trends, and utilizes them to assist businesses of all shapes and sizes to effectively reach resolute their customers and prospective customers.

Each channel is intended for different, as well as varied audiences and provides various targeting strategies.

It may be assumed that it is clear that our service is up to and what you can get from it. Reach is with your requirement and we will try to get the things done, that will be in your budget and less time-consuming too.

Integrated Digital Marketing

Integrated Digital Marketing:

We provide integrated digital marketing services. If you are familiar with the term, then it is all good, but if you are not, then take cursory look of what is integrated digital marketing.

As the quality of digital platforms continues to grow, Integrated Digital promoting is changing into a lot of and more crucial to the success of a company’s marketing efforts.

In its essence, Integrated Digital promoting (IDM) offers associate different types of strategic and plan of action framework for firms to create meaning relationships with those that realize price in their complete across all digital platforms.

Define and Establish:

The first step in capital punishment a good IDM strategy is to “Define and Establish” your whole for the digital age.

Consider this: What are your organization’s target goals? process specific goals that are well thought out and replicate the longer term direction of the organization could be a vital side of the IDM strategicprocess.

Convey and Promote:

The second step in associate degree IDM strategy is investment digital content to convey your organization’s whole message, product, expertise, and creative thinking. Organic search, paid search, and social channels are utilised to effectively promote your whole message and content.

Using Paid search ways appreciate Google Ad Words can provide your whole various ways in which to small target prospects additional cost-effectively than several ancient sorts of advertising.

Connect and Convert:

A in IDM strategy conveys your whole message across all digital platforms to create personalised connections together with your target consumers, regardless of the device or location they receive or access your brand.

Three factors drive the mobile user experience: convenience, simplicity, and proximity. Mobile devices create our lives additional convenient, whereas Mobile-optimized websites and apps simplify the trail to discovery, produce connection, and top-of-mind awareness.

Measure and Refine:

The final step in associate degree IDM Strategy is to live and refine your efforts. To be in, you need to systematically assess all ways and tools to live your actual outcomes against expected performance.

Search Engine Optimization

Search Engine Optimization:

Search engine optimization (SE0) is the backbone of a website. The more it improves the more your website will be visible in the search engine. Let's delve deeper into the subject matter.

Search engine optimization (SEO) is that the art and science of obtaining pages to rank higher in search engines appreciate Google. as a result of search is one among the most ways that during which individuals discover content on-line, ranking higher in search engines will cause a rise in traffic to a web site.

In Google and different search engines, the results page typically options paid ads at the highest of the page, followed by the regular results or what search marketers decision the "organic search results". Traffic that comes via SEO is usually noted as "organic search traffic" to differentiate it from traffic that comes through paid search. Paid search is usually noted as computer program selling (SEM) or pay-per-click (PPC).

The Benefits Of SEO

Search engine optimization could be a key a part of online selling as a result of search is one among the first ways in which users navigate the online. In 2014, over 2.5 trillion searches were conducted worldwide across search engines appreciate Google, Bing, Yahoo, Baidu, and Yandex. for many websites, traffic that comes from search enginesaccounts for an oversized portion of their total traffic.

Search results are bestowed in associate ordered list, and also the above thereon list a web site will get, the a lot of traffic the location can tend to receive. maybe, for a typical search question, the amount one result can receive 40-60% of the entire traffic for that question, with the amount 2 and 3 results receiving considerably less traffic. solely 2-k of search results. Thus, even atiny low improvement in computer program rankings may result in a very web site receiving a lot of traffic and doubtless business.

PPC Management

PPC Management:

Pay-Per-Click (PPC) management is that the method of overseeing and managing a company's PPC ad pay. This usually methods and ad buys whereas minimizing the expenditure. this could be done by the e-merchant or merchandiser themselves, or an avid specialist company could also be employed to manage PPC buys on their behalf.

PPC management is mostly seen as Associate in Nursing evolving art wherever good improvement isn't potential, however continues to be the target.

What we do?

Keyword analysis:

Discovering and targeting specific keywords and search queries being entered by possible leads for a corporation.

Channel strategy:

Google AdWords, Bing Ads, affiliate networks, and paid social media placements are a number of the channels to contemplate for PPC promoting.


observation search term reports closely to be told that keywords/queries are most frequently used, to focus their buys on the foremost common searches.

Keeping an eye fixed on overall ROI and exploitation that as a suggestion to dictate the quantity paid and scope of ad buys.

Competitive analysis:

Keeping an eye fixed on techniques and techniques utilised by competitors is essential — and time overwhelming. to Illustrate, deciding whether or not to contend directly by bidding on an equivalent queries, or instead targeting queries a contender is high.

Negative match:

Optimizing ad pay by filtering out users WHO match a class that produces them unlikely to convert. A high-end fashion retail merchant, to Illustrate, would possibly limit their ads to users within the prime 10% of earnings. A physical business, sort of a building, would limit ads to those among shut geographic proximity.

A/B Testing:

Perpetually split testing is one among the foremost effective strategies for optimizing PPC ROI. Text, graphics, and different show variables may be used interchangeably to seek out the foremost effective technique.

App Store Optimization

App Store Optimization:

You have launched an mobile application, but still don't know how to get visible, no issue we will get you covered.

How app store optimization is done ?

Keyword analysis

while selecting the keywords establish what your potential users would look for, similarly as ensuring this could place the app within the right class. this is often key to matching your user’s criteria.

With solely one hundred characters there to incorporate keywords, here’s however you'll be able to use it optimally.

App Title

Needs to embrace keywords that are low on competition however have high search worth.

App Description

Should have a natural flow of words and keywords that matches in with the content to draw in your user to that and even be supported with keywords that the user would look for.

App emblem

Visuals speak louder than words. Having an easy however obvious emblem can facilitate your user relate to the distinctive identity of your whole. Here’s however you'll be able to produce higher app logos

App Screenshots

while the house on screenshots is just too very little to speak regarding your app at length, it may be effective if you follow the steps mentioned here. alternative necessary factors to think about are being as straightforward in style as attainable to avoid muddle and supply the user associate degree aesthetic charm by considering the proper image size for various app stores and so serving to the user have a high recall of your whole.

App Video

Using video for your app is usually ideal, however the clips ought to be short, crisp, and to-the-point to stay the user’s interest. the simplest thanks to interact them is keep the video relevant along with your app info, however in an exceedingly fun and interesting manner.

Social Media Marketing

Social Media Marketing:

Social Media Marketing is a powerful tool, that can uplift your business to a whole new level. Social media promoting, or SMM, could be a kind of net promoting that involves making and sharing content on social media networks so as to realize your marketing and stigmatization goals. Social media promoting includes activities like posting text and image updates, videos, and and alternative content that drives audience engagement, likewise as paid social media advertising.

With the following pointers, you'll begin developing your own social media promoting professional arrange.

Before you start making social media promoting campaigns, contemplate your business’s goals. beginning a social media promoting campaign while not a social strategy in mind is like wandering around a forest without a map—you might need fun, however you'll in all probability wander off.

Here are some inquiries to raise once shaping your social media promoting goals:

  • What are you hoping to realize through social media marketing?
  • Who is your target audience?
  • Where would your audience hang around and the way would they use social media?
  • What message does one wish to send to your audience with social media marketing?
  • Your business kind ought to inform and drive your social media promoting strategy.

For example, associate e-commerce or travel business, being extremely visual, will get loads important from a powerful presence on Instagram or Pinterest. A business-to-business or promoting company may notice additional leverage in Twitter or Linkedin.

How Social Media promoting will assist you Meet Your promoting Goals

Social media promoting will facilitate with variety of goals, such as:

  • Increasing web site traffic.
  • Building conversions.
  • Raising whole awareness.
  • Creating a whole identity and positive brand association.
  • Improving communication and interaction with key audiences.
  • The bigger and additional engaged your audience is on social media networks, the simpler it'll be for you to realize each alternative promoting goal on your list.
Content Marketing

Content Marketing:

Content promoting could be a marketing strategy that revolves round the creation, publication, and distribution of content to a target market so as to bring new traffic to your business.

This is nearly always done on-line through the utilization of social media, blogs and videos, and ebooks and different downloadable or interactive tools that share your complete and experience along with your ideal purchaser.

Example of Content Marketing:
Say you’re a private trainer and your business has plateaued over the past year just about. You’re still wanting to grow your shopper base, thus you begin a diary and write a pair of to three keyword-optimized posts every week that designate the way to get work, eat right, and melt off. These posts begin to rank within the search engines over time and once spring hits, individuals begin to look on-line concerning ways that to induce in form for beach season. they are available across your diary, scan your knowledgeable posts, and keep coming to be told from you week once week. whereas a number of these individuals prefer to create changes on their own, others decide that they ought to trust the knowledgeable to try to to what they are doing best and decision you for a free consultation, eventually linguistic communication up for one among your coaching programs.

Content promoting just like the example made public higher than is one among the foremost effective ways that to drive incoming results in just about any business.

E-mail Marketing

Email Marketing:

E-mail marketing is much essential for the growth of your business and that on a stipulated time too. Email promoting is that the act of targeting customers with a poster message through email with the goal of driving sales, increasing client loyalty, or communication vital info. It’s a kind of an instantaneous promoting that, within the past, was normally wont to target mass teams of individuals. However, fashionable email promoting relies on the priciples of consent, segmentation, and personalization.

Email marketing is that the most profitable marketing channel, capable of generating up to thirty times your initial investment. This makes it a key pillar of any digital promoting strategy.

From order confirmations to newsletters, emails are a vital side of the expansion and management of your business.

Email promoting is concerning informing, persuading, and winning the loyalty of a contact base that’s inquisitive about your product or services.

Marketing emails contain a selected call-to-action destined to get sales or bring traffic to specific pages of your website.

Email promoting will facilitate bring home the bacon three classes of objectives:

  • Notoriety (making your business known)
  • Image (positioning you as associate degree expert)
  • Action (selling your merchandise and services)

Because the communications you send arrive directly into the e-mail inboxes of your recipients, this offers you a novel chance to be gift in their every day lives.

Email plays a task in each stage of the customer cycle: at the knowledge and prospection stage, throughout conversion, and soon for client retention.

One of the main advantages of email promoting is its quantifiability. This refers to the very fact that emails are often deployed on an oversized scale to a good variety of recipients.

Online Reputation Management

Online Reputation Management:

The most obvious on-line reputation management quality is that the content on the company's web site. once somebody searches for the corporate or its brand on Google, the primary link, in most cases, is that the company's web site. Moreover, Google conjointly seems in bound organic site links at no cost once the algorithms have clarity on the design of the web site. this can direct the data shopper to the foremost relevant company web site sub-page. Therefore, it's vital to own relevant content on these sub-pages. Meta tags and meta descriptions also are vital for organic computer programme optimisation.

There are variety of inorganic strategies within which a corporation acquires ORM assets, together with managed assets (social media profiles and their content), influential assets (information aggregators cherish Wikipedia), earned assets (positive news articles in media and blogs), and paid assets (advertisements on Google search pages).

All types of ORM assets ought to be managed along instead of singly to boost your ranking on Google's desktop and mobile algorithms. However, the assets that are managed in-house by the corporate (i.e., the company's own web site associated managed assets) ought to be improved on an current basis and optimized once 1st deployed. Google and different search engines can mechanically investigate some vital parts, resembling URL, location of business, keyword strength, website encoding and vital tags, from the web site and social media handles, that provides a lot of reason for managing these assets.

Website Maintenance

Website Maintenance:

Website maintenance is that the method of keeping the web site error-free and up to this point. you may conjointly cross-check it because the method of checking sites to stay them updated, customer-friendly, and guarded from hurt. It are often change content, adding pictures, adding links, change computer code, then way more.

Importance of Website Maintenance

Security reasons:

This can be one in every of the foremost important reasons that web site maintenance is crucial. a web site may possess customer’s data, thus security should be ensured to stay all the data unhurt.

To be relevant For SEO:

everybody tries to possess additional customers on their web site. Google tries to rank sites that have additional relevant and updated data on their program page, that is why you ought to frequently update your web site.

Keep in bit with new technology:

By keeping your web site maintained, you'll be told concerning completely different advanced technologies that you just will more use to boost your web site.


one in every of the factors that a lot of folks notice 1st is that the style of the web site. If somebody doesn't just like the look of the web site, he/she can in all probability go elsewhere. thus it's conjointly a reason to stay the planning on par with this trends.


Surely; your web site could be a crucial a part of your business, and your business is an element of your life. If your web site is up to this point and swimmingly running, it are often handy support and quality. you ought to do your web site a favor by staying on prime of attainable updates and technologies.

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